Behind the scenes of blooming a new brand.

The Sunnyside of Money.

With consumer-friendly financial solutions and a community-oriented attitude, Hello Credit Union offers a happier way to bank.

The Symbol

The Hello Credit Union logo is a dynamic wordmark that juxtaposes a strong, bold typeface with an iconic smile emoticon. The modern, sleek sans-serif typeface utilizes strong lines and sharp corners to convey strength and security while the smile reflects a kind warmth and approachability. This symbol speaks to the credit union’s genuinely helpful nature as a force for good in the community, as well as its long history of putting members first.

Bay Blue
Sprout Green
White Sand